First Light

One idea, held for a minute. The brief asked for a spot that could run as a pre-roll without being skipped, which meant earning attention in the first second and never handing back a reason to leave.

Built around a single developing camera move, lit to feel like available light, and graded warm enough to sit apart from the cold-blue default that most of the category uses.

Delivered in 16:9, 1:1 and 9:16 masters cut individually rather than cropped, plus a six-second bumper.