Run It Back

One production day, twelve pieces out the other side. The shoot was boarded around the edit from the start: every setup was designed to yield a hook, a middle and an end without needing coverage it would never use.

Shot natively vertical rather than cropped from a landscape master, so framing holds up at full-bleed on a phone.

Captions and motion typography were built into the edit rather than added by the platform, keeping type legible and on-brand.